The Impact of Soikraft on Society
Soikraft has been a transformative initiative since its inception, bridging the gap between creativity, culture, and commerce. Under the visionary leadership of its founder, Mrs Shamar Odhiambo, Soikraft has grown into a global arts and crafts platform that not only produces exquisite handmade goods but also uplifts communities and empowers artisans worldwide.
Mrs Shamar Shaleta Odhiambo
Mrs. Shamar Odhiambo, a multi-talented artist and professional singer with AV4C group, UK, has successfully merged her artistic flair with her passion for craftsmanship. Notably, she has graced the stage of The Voice UK, bringing her creative energy into the business world as the head of Business, Arts, and Crafts Production at Soikraft. Her expertise in art painting adds a personal touch to many of the handcrafted pieces offered through Soikraft.
Empowering Artisans Across Borders
I Soikraft fosters cross-cultural collaboration, working with skilled artisans from England, Kenya, Uganda, and China. These collaborations not only bring unique designs to life but also provide economic opportunities for craftsmen and women in regions where artistic skills often go underappreciated.
Through its online art and crafts marketplace, Soikraft showcases and promotes the work of artisans from developing countries like Kenya, Uganda, and Zimbabwe, ensuring their talents reach a global audience. These artisans specialize in a range of traditional and contemporary crafts, including:
- Pottery
- Basketry
- Art painting (a field in which Mrs. Odhiambo excels)
- Crochet works
By offering these handcrafted items to an international customer base, Soikraft not only helps artisans generate income but also preserves and celebrates their cultural heritage.
Local Artisans & Community Development
Soikraft is also deeply rooted in its local community in Wolverhampton, UK, where it collaborates with artisans to develop and market their crafts. These efforts contribute to the revitalization of handmade artistry, fostering a sustainable creative economy while encouraging skill development among local artists.
A Vision for the Future
Soikraft continues to grow, fostering ethical craftsmanship, fair trade practices, and global artistic collaboration. With Mrs Shamar Odhiambo at the helm, the platform remains committed to its mission of empowering artisans, enriching communities, and sharing cultural expressions through art.
As Soikraft expands, it will continue to be a beacon of creativity, cultural exchange, and economic empowerment, leaving a lasting impact on both artisans and art lovers worldwide.